Leadership Two Words At A Time

At some point on their leadership journey, most leaders look back and reflect, “I wish I had known then what I know now.”

Drawing on thirty years of experience developing leaders, author Bill Treasurer catalogues essential leadership truths that all leaders need to know to be most effective. As Treasurer explains, leaders often get in their own way by carrying all the burdens of leadership at once. Conversely, by taking leadership a single two-word concept at a time, the burdens of leadership get lighter, and the act of leading becomes gratifying and joyous. The aim of Leadership Two Words a Time is to develop leaders who are good, ethical, inclusive, and sane!


leadership two words at a time book cover

What two words have had the greatest impact on your leadership journey?

Leadership Two Words at a Time proposes that leadership is hard, but it doesn’t have to be hard to understand. Leadership can be divided into three large emphases: Leading Yourself, Leading Work, and Leading People. Within each of those broad areas, there are some essential things that leaders have to do to maximize their effectiveness, and each of those essentials can be summed up with a two-word title. Here is a small sample from the book…

Know Thyself: The courage to excavate your own history and backstory.
Model Principles: Having a “core” to live and lead by.
Aspire Higher: An unending quest to improve yourself, the work, and everyone you’re responsible for leading.
Gain Control: Self-discipline & self-governance will keep you from becoming overwhelmed.
Practice Humility: Resisting ego-inflation and keeping yourself “in check.


Click here to download the full list of Two Word Essentials from Leadership Two Words at a Time.

what people are saying

“If you’re just starting out on your leadership journey, Leadership Two Words at a Time is the book for you! It’s loaded with road-tested, practical, concise lessons that normally takes years and years to learn. Consider this book your own personal leadership playbook and Bill as your personal leadership coach.”
~ David M.R. Covey, CEO of SMCovey and bestselling co-author of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success

“This timely, relevant, and actionable content is precisely what new leaders need to see and hear to be ready for the challenges of today’s marketplace. Even more compelling is the alignment with the new generation’s value and purpose-driven career foundations. It’s good. Really good.”
~ Mark Breslin,CEO, United Contractors

“While Bill has written this book for new leaders, the wisdom packed into Leadership Two Words at a Time is equally beneficial for those who have been in leadership for many years (or decades). These concepts are time-tested, memorable, and easily applied for any leader at any level. This book is akin to having 14 robust mentorship sessions with a coach that you trust and respect. Highly recommended.”
~ Chris Maslin, VP of HR & Organizational Development, The Biltmore Company

“Bill has turned leadership advice on its head – giving real and practical steps for you to follow to become a better boss, starting today. Whether you’re a new or veteran leader, if you’re struggling to get help for your team and company, read this book and follow its advice!”
~ Marshall Goldsmith, Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world.

“Many new leaders find themselves confronting the same, overwhelming question: ‘Now that I’m in charge, what in the world do I do next?’ In this honest, funny, and deeply insightful book, Bill Treasurer delivers profound answers and, like the great coach that he is, poses plenty of challenging questions that deepen his impact on the reader even more.”
~ John R. Ryan, President and CEO, Center for Creative Leadership

Leadership Two Words at a Time hits all the right notes. It’s full of practical wisdom that new leaders can immediately draw upon and seasoned leaders can use to remind themselves about why they wanted to lead in the first place. As CEO of a global organization dedicated to developing leaders, I found myself nodding “Yes!” many times as I turned the pages.”
~ Tacy M. Byham, PH.D., CEO Development Dimensions International

“I have read many books on leadership during my career, but none have provided the practical guidance reflection and call to action that Leadership Two Words at a Time does. Bill’s passion for developing new leaders shines through in every chapter. This is truly a must-read playbook, if you will, for every new leader. In fact, it’s a wonderful resource for all leaders.”
~ Jeff Hayes, President & CEO, The Myers-Briggs Company

“Some people make leadership too complicated. Others, too simplistic. It takes a gift to find the sweet spot and make it simple, accessible, and powerful. Bill Treasurer speaks some timeless truths in his new book.”
~ Michael Bungay Stanier, author of
the bestseller The Coaching Habit


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